Case Study: Vogue Paris doubles referral traffic and boosts site engagement with Pinterest

Vogue Paris - Customer Case Study

Vogue Paris, Condé Nast France’s fashion title, built a highly visual Pinterest presence with more than 13,000 Pins across 48 boards that mirror sections of Vogue.fr (weddings, beauty, runway, street looks, etc.). The challenge was to convert Pinterest’s visual reach into measurable referral traffic and deeper engagement on the Vogue.fr site.

Vogue added the Save button to its site, implemented Rich Pins, ensured Pins linked back to article pages, and promoted its Pinterest profile across newsletter, app and print channels. As a result, Pinterest referral traffic more than doubled year-over-year and rose 75% in six months; visitors from Pinterest spend almost 3 minutes and view over 18 pages per visit, especially in street looks, runway, weddings and celebrity sections.

Vogue Paris

Sarah Herz

Head of Digital, Condenast France