Case Study: Tory Burch achieves global brand discovery and increased product engagement with Pinterest

Tory Burch - Customer Case Study

Tory Burch, a global lifestyle brand known for color, print and eclectic American-bohemian style, needed a way to tell richer seasonal and perennial brand stories while creating awareness and driving traffic to its site. The challenge was to present product within broader lifestyle inspiration and reach a global audience in a way that felt editorial and shoppable.

The team used Pinterest as a digital extension of their inspiration boards — curating themed public boards, using Save buttons and Rich Pins for real-time product details, crafting searchable descriptions, and using private boards for cross‑team collaboration. The approach boosted discovery and engagement: the “In These Shoes” board grew to 100+ Pins, a Chelsea Ballet Flat Pin was saved nearly 700 times in one month, products from past seasons regained attention, and Pinterest became a practical source of global insight and traffic to toryburch.com.

Tory Burch

Honor Brodie

Creative Director