Case Study: Simple Mills achieves 1M+ views and top referral-driven sales with Pinterest

Simple Mills - Customer Case Study

Simple Mills, a packaged‑food company that grew from a North Carolina living room into a maker of nutrient‑rich almond‑flour baking mixes, needed a way to tell its brand story, build awareness, and drive website traffic and sales—especially to new audiences without relying on a large follower base.

They built diverse, curated Pinterest boards combining recipes, lifestyle content and blogger favorites, then used Promoted Pins to test and target audiences affordably. In a few months they earned more than 1 million views and 3,000 saves, saw 92% of weekly Pinterest referrals come from new visitors, made Pinterest their top referral channel within two months, and drove rapid on‑site purchases—often within 24 hours of a Pin going live.

Simple Mills

Katlin Smith

CEO & Founder