Case Study: shophearts boosts holiday sales and gains new customers with Pinterest Buyable Pins

shophearts - Customer Case Study

shophearts is an online boutique selling boho-chic dresses, vintage-inspired styles and affordable accessories. With 36 Pinterest boards and over 4,700 Pins, they already had a strong presence but wanted to expand brand awareness and reach new customers during the holiday selling season.

They implemented Buyable Pins so shoppers could purchase directly on Pinterest, keeping the buying experience seamless. The campaign drove 15% of sales and 20% of website traffic; 90% of Buyable Pin shoppers were new customers, and Pinterest buyers spent 30% more than the average order value, helping shophearts exceed their holiday sales and acquisition goals.

shophearts

Tanya Nguyenbui

Store Manager