Case Study: Scoutmob doubles marketing returns with Pinterest Promoted Pins

Scoutmob - Customer Case Study

Scoutmob is a curated marketplace of 1,000+ independent makers and 10,000+ handcrafted products that wanted to attract new customers and drive more online sales while keeping a close eye on return on ad spend. As an early adopter of Promoted Pins, the team’s challenge was to optimize limited marketing dollars, reach the right audience, and distinguish which Pins actually led to purchases versus those that were simply saved for inspiration.

They solved this by running CPC Promoted Pin campaigns, using the Pinterest Conversion Pixel and partnering with marketing partner 4C to measure and iterate quickly. Targeted interest and keyword strategies plus multi-shot Product Rich Pins and lifestyle creative helped surface high-converting products; the result is that Pinterest became Scoutmob’s most productive marketing channel (behind only email), delivering roughly double the returns of other social platforms.

Scoutmob

Brian Davis

Director of Business Development, Partnerships, and Strategic Initiatives