Case Study: Reiss achieves 22% increase in traffic with Pinterest

REISS - Customer Case Study

Reiss, a luxury fashion retailer operating across Europe, the Middle East and Africa, set out to grow awareness, website actions and both online and in‑store sales through social channels. Originally using Pinterest to promote features and blog content, the brand faced the challenge of turning its profile into a strategic, measurable channel that reflected the full Reiss lifestyle and drove commercial results.

Reiss expanded its Pinterest presence into a head‑to‑toe lifestyle hub and used Save buttons, Rich Pins and Pinterest Analytics to track performance. Analytics revealed menswear was unexpectedly top‑performing, so Reiss shifted tactics—partnering with male influencers and adding Pinterest content to menswear emails—which produced a 22% increase in traffic from Pinterest, a 47% week‑over‑week rise in menswear referrals, a surge in male followers and engagement, and the highest average order value among their social channels.

Reiss

Kat Perriam

Social Media Specialist