Case Study: Pura Vida Bracelets achieves sustained sales lift and increased website traffic with Pinterest Promoted Pins

Pura Vida Bracelets - Customer Case Study

Pura Vida, a San Diego company selling bracelets made by Costa Rican artisans to more than 3,500 surf shops, boutiques and chain stores worldwide, uses Pinterest to showcase its seaside, free‑spirited brand and drive traffic. Wanting to scale paid activity while carefully managing spend, Pura Vida partnered with Sum Digital to expand their Pinterest advertising beyond organic pinning and to test what creative and formats best convert browsers into buyers.

Sum Digital ran Promoted Pins using both traffic and engagement campaigns, testing lifestyle and paired vertical product shots and tracking conversions. They found Promoted Pins had lasting effects—people who saved pins were more likely to buy, and bracelet orders rose an additional 1% in the 25 days after campaigns ended—helping Pura Vida meet goals for awareness, site traffic and online sales.

Pura Vida Bracelets