Case Study: Poshmark triples Pins and increases referral traffic 2.5× with Pinterest

Poshmark - Customer Case Study

Poshmark, a mobile fashion marketplace, wanted to grow awareness and referral traffic after noticing users were manually sharing listings on Pinterest. The team’s challenge was to make sharing seamless from their app and to tap Pinterest’s fashion-focused audience to drive more visits and conversions.

Poshmark integrated Pinterest’s mobile SDK, added Rich Pins and the Save button, and used Pinterest Analytics to surface popular items and track referral behavior. As a result Pins from Poshmark tripled, Pinterest referral traffic increased 2.5×, impressions tripled, and the company gained better insight into which categories and images drive engagement and conversions.

Poshmark

Chetan Pungaliya

Co-Founder