Case Study: Petplan Pet Insurance (USA) achieves 35% increase in page views and 87% increase in site traffic with Pinterest

Petplan Pet Insurance (USA) - Customer Case Study

Petplan Insurance is a pet‑focused insurer that promotes pet health through high‑quality content and customer service. Facing low awareness of pet insurance and the need to better showcase their expertise and brand personality, Petplan set out to drive traffic, engagement, and insurance inquiries by reaching new pet‑loving audiences.

They built visually rich Pinterest boards using images from their magazine and educational series, added Save and Follow buttons, and optimized site content for Pinterest. Within months Pinterest became their second‑largest social referral channel, helping drive an 87% increase in new site traffic, a 35% rise in page views and a 12.5% increase in insurance quote requests, along with significantly higher engagement than other social networks.

Petplan Pet Insurance (USA)

Natasha Ashton

CEO, Petplan Pet Insurance (USA)