Case Study: Nestlé's Maggi achieves 10X increase in monthly saves and clickthroughs with Pinterest

Nestle - Customer Case Study

Maggi, a Nestlé brand, joined Pinterest to help people discover its recipes and drive traffic to maggi.com. The team needed to learn which recipe styles and seasonal themes resonated on the platform and how to make Pins more useful and discoverable to their target audience across Europe, the Middle East and Africa.

Maggi used Pinterest Analytics to iterate on content, implemented Recipe (Rich) Pins to surface ingredients and cook times, added the Save button to its site, and promoted boards across social channels and landing pages. Within four months Pin creation from their domain rose 400%, and after six months they achieved six-digit impressions and a 10X increase in monthly saves and clickthroughs.

Nestle

Lisa Stiewe

eCommunication Manager