Case Study: MVMT Watches Inc achieves 2x higher conversion rates and sustained post-campaign sales with Pinterest Promoted Pins

Mvmt Watches Inc - Customer Case Study

MVMT Watches set out to connect with women and grow online awareness, traffic, and sales. They began using Pinterest to showcase both products and lifestyle photography—finding that high‑quality, close‑up shots of watches performed best—and targeted users who come to Pinterest in discovery mode looking for purchases or gift ideas.

They promoted Pins (and were early adopters of Buyable Pins), which users often save to their own boards, creating a lasting presence beyond campaign dates. As a result, Pinterest referrals delivered higher average order values and conversion rates—Pinners convert at about 2x the rate of other channels—and some campaigns generated an additional 10–20% in sales even after promotions had paused, making Pinterest a key growth channel.

MVMT Watches Inc

Jake Kassan

CEO