Case Study: Modern Citizen achieves 73% more orders and expanded customer reach with Pinterest's Buyable Pins

Modern Citizen - Customer Case Study

Modern Citizen is a lifestyle retailer for the modern woman, offering thoughtfully curated fashion and home goods. As a relatively new brand, it needed to better understand customers’ tastes and reach on-the-go shoppers by learning which Pins drive traffic and purchases across mobile and social channels.

By implementing Pinterest Rich Pins and Buyable Pins, Modern Citizen created a seamless mobile shopping experience, gained product-level insights (notably strong demand for jewelry and other giftable items), and expanded beyond its usual urban audience. The campaign boosted customer acquisition and holiday sales—Pinterest-driven orders increased by 73%, helping meet goals for awareness, traffic, and online sales.

Modern Citizen

Nichole Powell

Marketing Manager