Case Study: MADE.COM achieves 173% revenue growth and 36% more traffic with Pinterest

Made.com - Customer Case Study

MADE.COM, a direct-to-consumer home decor retailer working with 60 designers, turned to Pinterest to reach a design‑forward audience planning renovations and decorating projects. Their goals were to build awareness, drive website traffic and grow online sales by engaging customers during the planning phase.

They expanded their Pinterest strategy from trend boards to guest‑curated boards, customer photos (Made Unboxed), and Rich Pins that show product details, and used Pinterest Analytics to inform content across email and social channels. In just a few months this approach drove a 36% increase in site traffic, 51% increase in conversions, 106% increase in transactions and a 173% increase in revenue.

Made.com

Hannah Pilpel

Social Project Manager