Case Study: L’Oréal Paris achieves 31% lift in purchase intent and 21% lift in aided awareness with Pinterest

L’Oreal Paris - Customer Case Study

L’Oréal Paris, a leading global beauty brand, faced the challenge of launching the True Match Lumi Glow Illuminator and convincing women aged 18–34 to adopt highlighting as a finishing step. Their goals were to build awareness of the product, associate it with the highlighting trend, and drive in‑store sales among a discovery‑minded audience on Pinterest.

They ran a Pinterest campaign combining standard Promoted Pins and motion‑based Cinematic Pins to showcase product features and demonstrate where to apply the highlighter, alongside shoppable boards and analytics‑guided creative. The campaign reached nearly 5 million people, delivered 20% higher engagement than average, increased aided awareness by about 21%, and lifted purchase intent by up to 37% (with Cinematic Pins driving the strongest gains).

L’Oreal Paris

Kristen Comings

Vice President, Integrated Consumer Communications