Case Study: Living Royal achieves 6x traffic and 40% higher conversions with Pinterest

Living Royal - Customer Case Study

Living Royal, a Chicago-based sock brand known for bright, playful designs, wanted to reach potential customers browsing Pinterest and turn discovery into purchases. The team tested eye-catching, long vertical Pins with text overlays (one mermaid sock Pin earned 33,000+ engagements) but needed a scalable way to convert Pinterest interest into site traffic and sales.

They began using Promoted Pins, reused top-performing creative, targeted brand keywords and implemented the Pinterest conversion tag. Within a month Pinterest traffic to the site rose 6x, CPA fell about 31%, and conversion rates on Promoted Pins were over 40% higher than similar paid channels, driving sustained conversions and significant revenue growth.

Living Royal

Terry Whalen

President of Sum Digital