Case Study: Hunter achieves a 30% increase in branded searches and boosts site traffic with Pinterest Promoted Video

Hunter - Customer Case Study

Hunter, a 160-year-old British brand known for stylish rain boots and accessories, launched the colorful Core Concept collection in 2016 to celebrate the fun side of rain. The challenge was to execute a creative, cutting-edge launch that would drive awareness and consideration among women aged 18–40 interested in beauty and fashion.

Hunter ran Promoted Video campaigns on Pinterest—32‑ and 10‑second spots with interactive previews and featured Pin carousels linking directly to product pages—so Pinners could discover and instantly shop the collection. The campaign boosted branded searches on Pinterest by 30%, achieved an average 47% video view rate, earned a 10% earned-media rate as users saved and shared Pins, drove significant referral traffic to Hunter’s store, and yielded actionable insights (the 10‑second spot had 3x higher completion and the yellow coat Pin posted a 60% higher CTR).

Hunter

Alasdhair Willis

Creative Director