Case Study: Homepolish builds a community of design lovers and boosts referral traffic with Pinterest

Homepolish - Customer Case Study

Homepolish is an interior‑design startup that offers affordable, hourly‑rate design services and wanted to build a community of design lovers while driving brand awareness and web traffic. Because the brand is highly visual, Pinterest was a natural channel to showcase their work, inspire clients, and attract new prospects.

They created stylish boards mixing original content and repins, added the Save button to their site, encouraged clients to share Pinterest boards for designer matching, and used Pinterest Analytics and brand collaborations (e.g., a guest board with Etsy) to refine content and timing. The approach quickly grew their audience—26,000+ followers—with the Save button generating thousands of monthly saves, 100,000 Pins saved in a month, and Pinterest now accounting for about 10% of site traffic, 75% of which are new visitors.

Homepolish

Kate Haberbusch

Digital & Content Marketing Lead