Case Study: Green Wedding Shoes achieves surge in Pins, referral traffic and engagement with Pinterest

Green Wedding Shoes - Customer Case Study

Green Wedding Shoes, a wedding inspiration blog run by Jen and Jason, wanted to add value for readers and make it easier to share the site’s creative content while driving awareness and referral traffic. After discovering Pinterest, their challenge was to integrate Pin-friendly features and understand which images and ideas most resonated with their audience.

They added the Pinterest Save button (including hovering Save on images), optimized for single, high‑quality Pins, and followed Pinterest guidelines for promotions. The result was exponential growth in Pins, followers and referral traffic, immediate insight into popular content (a DIY pie‑in‑a‑jar post has been pinned over 193,000 times), and broad adoption by brides and wedding professionals using the site and Pinterest together for planning.

Green Wedding Shoes

Jason Campbell

Co-Owner