Case Study: Forevermark achieves 4x higher engagement and 50% higher save rate with Pinterest

Forevermark - Customer Case Study

Forevermark, a brand of hand‑selected, responsibly sourced diamonds, needed a cost‑effective way to reach affluent, soon‑to‑be‑engaged consumers beyond expensive luxury search keywords. Because Pinterest combines search and browsing and users save wedding inspiration years before their wedding, Forevermark saw an opportunity to influence customers early in the purchase journey and build brand awareness.

Working with Brand Networks and Mindshare North America, Forevermark launched an educational Promoted Pins campaign using broad search keywords, CPE bidding, and automated scaling for top‑performing Pins (its best asset was a simple image of ring settings linking to the site). The campaign delivered 4x higher engagement than the vertical average, a 50% higher save rate and 18% of impressions earned—helping the brand stay top of mind and efficiently complement its search strategy.

Forevermark

Colby Shergalis

Vice President, Marketing & Communications