Case Study: Film4 achieves 4x follower growth and major engagement spikes with Pinterest

Film4 - Customer Case Study

Film4, the UK’s largest film channel, needed a way to reach diverse audiences beyond its text‑focused website and drive awareness and traffic to its site and TV programming. The challenge was to create visually engaging, shareable content that appealed to varied interests—from Bond fans to horror aficionados—while experimenting with new formats and breaking old habits like relying on click‑bait.

Film4 turned to Pinterest, building themed boards and using search insights to create content that matched pinners’ interests. Campaigns like The Hunger Games survival guide (a 1,620% spike in profile impressions) and a Channing Tatum season (84,000 impressions on day one) helped grow Film4’s Pinterest following to 60k—four times their other platforms—while driving sustained engagement and increased traffic to their website and broadcasts.

Film4

Catherine Bray

Editorial Director