Case Study: Etsy achieves 22% more weekly views and 20% more weekly sales with Pinterest

Etsy - Customer Case Study

Etsy, a marketplace with over 800,000 shops and 15 million unique items, wanted to better showcase its diverse products and build brand presence on Pinterest to drive awareness, website traffic and sales. The challenge was turning Pinterest’s visual discovery into measurable engagement and conversions for both Etsy and individual sellers.

Etsy responded with a dedicated editorial strategy (daily Pins and trend-driven content), a Guest Pinner program to bring fresh perspectives, and by adding the Pinterest Save button with attribution on each listing so items stay linked to sellers. Sellers who leveraged these tactics saw clear gains: average views per week rose 22% and sales per week increased 20%, while Pinterest saves provided actionable insights for product planning.

Etsy

Alison Feldmann

Editor in Chief