Case Study: EatSmarter achieves 12x referral traffic growth and 16x impressions with Pinterest

EatSmarter - Customer Case Study

EatSmarter is a hub for healthy eating that aimed to grow its audience and drive more website traffic by tapping into Pinterest’s strong appetite for recipe and DIY content. The team needed a scalable way to boost visibility and engagement around seasonal, evergreen and niche recipe topics.

They created targeted boards, designed custom Pins (including before-and-after recipe visuals), followed Pinterest best practices, and added Save buttons and widgets on-site while promoting their profile across email and social channels. Using Pinterest Analytics weekly to inform editorial choices, EatSmarter made Pinterest its second-largest social referral source, achieving a 12x increase in referral traffic and 16x growth in impressions in one year.

EatSmarter

Martin Kaltwasser

EatSmarter