Case Study: Design-focused retailer Dot & Bo achieves 18,000% increase in daily site clicks and 6,000% more Pin saves with Pinterest

A Pinterest Case Study

Preview of the Dot & Bo Case Study

Dot & Bo - Customer Case Study

Dot & Bo is a design-focused online retailer that uses Pinterest to inspire shoppers and spot emerging decor trends. To build awareness, grow online sales and drive website traffic, the company needed a way to showcase products and understand which styles resonated with customers.

Dot & Bo implemented Pinterest website widgets and the Save button, curated inspirational boards (including external tastemakers), and used Promoted Pins to reach a larger, targeted audience. The approach quadrupled average monthly viewers, drove an 18,000% increase in average daily clicks to the site, and lifted Pin saves by more than 6,000%, making Pinterest a valuable, high‑performing channel in their media mix.


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Dot & Bo

Anthony Soohoo

Co-Founder & Chief Executive Officer


Pinterest

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