Case Study: BabyList achieves 70% more signups, 40% revenue growth and a tripled user base with Pinterest

Babylist - Customer Case Study

BabyList, an online baby registry startup, set an ambitious goal to reach every pregnant person in America by the end of 2016 and needed a scalable way to grow brand awareness and customer signups among expecting families. Knowing many of their target users—particularly women in their second trimester—are highly active on Pinterest, BabyList aimed to connect with that audience beyond traditional search and referrals.

They optimized their site and blog for Pin-ready content and used Promoted Pins (including vertical Pins and curated product showcases) with interest, keyword and customer-list targeting to reach 43 million people preparing for a baby. Within five months this approach drove a 70% increase in account signups and a 40% increase in revenue, helped triple their user base over a year, generated 50,000+ saves to baby-specific boards, and reduced cost-per-acquisition over time.

Babylist

Brittany Murlas

CMO