Case Study: Artifact Uprising achieves triple-digit growth and massive site traffic with Pinterest

Artifact Uprising - Customer Case Study

Artifact Uprising is a Denver-based company that turns digital photos into high-quality printed goods. After a single Pin was picked up by a blogger in October 2012, the company saw 48,000 visits in the following week, but needed a repeatable way to turn Pinterest interest into sustained awareness, traffic and sales without relying solely on viral luck.

They focused on beautiful, contextual product and how-to Pins, A/B tested weekly using Pinterest Analytics, and integrated Pinterest across their site and emails. By targeting DIY and mobile-photography audiences and scaling with Promoted Pins, Artifact Uprising grew to a multi-million-dollar business with triple-digit growth in 18 months and now uses Promoted Pins as their primary advertising channel to reach the right customers at scale.

Artifact Uprising

Kate Thurmes

Chief Creative Officer