Case Study: Adore Me achieves 8,700% increase in purchases and 2,600% traffic growth with Pinterest

Adore Me - Customer Case Study

Adore Me, a monthly subscription lingerie brand, wanted new ways to engage millennial women and scale the organic momentum it was seeing on Pinterest. The team joined the platform because of its visual, discovery-driven audience and sought to expand reach, drive traffic, and grow online sales beyond organic referrals.

Using Promoted Pins via 4C and the Pinterest Ads API, Adore Me ran multiple, highly targeted campaigns and creative tests (notably favoring imagery without visible faces and clear subscription descriptions), and timed seasonal pushes early. The result: Pinterest revenue grew 4,000%, purchases rose 8,700%, email signups increased 6,000%, traffic jumped 2,600%, click-to-purchase was 50% higher than other channels, and Pinterest-acquired customers spent about 20% more over time.

Adore Me

Gabriela Parada

Social Media Manager