Case Study: Butlin’s transforms recruitment efficiency with Pinpoint

Why Butlin’s feels “free to imagine” the future of recruitment with Pinpoint

Butlin’s, the British seaside holiday operator with 3 resorts and a central support centre, needed to modernize recruitment across high-volume, multi-location hiring. Their legacy HRIS wasn’t built for talent acquisition, leaving the resourcing team stuck with manual tasks, clunky communication, limited reporting, and an inconsistent candidate experience. They needed a fit-for-purpose ATS that could be implemented quickly without relying on IT expertise, especially during a wider software migration.

Pinpoint provided the ATS that replaced Butlin’s recruitment module, improving candidate communication, automated interview scheduling, bulk candidate actions, electronic scorecards, and easy-to-build reporting. With Pinpoint, Butlin’s saw major time savings, less manual effort, better collaboration across teams, and a more consistent candidate journey, while gaining the insight needed to improve hiring processes further.

Butlin's

McLeod-Morgan

Head of Resourcing