Case Study: LOCALiQ boosts applications and cuts agency spend with Pinpoint

LOCALiQ Hiring smarter across 200+ brands without losing the local touch

LOCALiQ, a UK-wide media group with more than 200 local and national news titles, needed a better way to manage complex hiring across multiple brands and regions. After a previous ATS transition made hiring more time-consuming and hurt application rates, the team turned to Pinpoint for a fast-to-implement applicant tracking system that could integrate with their HRIS and other tools while keeping the candidate experience strong.

With Pinpoint, LOCALiQ gained better visibility into open roles, improved approval workflows, and used automations and talent pools to reduce manual admin and speed up hiring. Pinpoint also gave the team richer data to guide decisions across the business. In just four months, LOCALiQ saw a 336% increase in average application rate, an 89% increase in applications for three key sales roles, an 88% drop in advertising spend, and £18,000 saved in agency fees.

LOCALiQ

Chris Dodds

Head of Talent Acquisition