Case Study: Twinings Shortens Time to Hire by 63% with Pinpoint

How Twinings shortened time to hire by 63%

Twinings, the global FMCG tea brand, struggled with a decentralized and highly manual recruitment process that lacked an applicant tracking system and usable hiring data. Without a dedicated recruitment site, HR had to manage CVs and candidate communication by hand, while hiring managers reviewed applications one by one, leading to time to hire often exceeding 100 days.

Using Pinpoint’s applicant tracking system and recruitment platform, Twinings centralized candidate management, automated interview scheduling, expanded job posting across more channels, and gained accessible reporting and analytics. The results included a 63% reduction in time to hire, a 45% reduction in time spent in the interview stage, a 3X increase in applicant volume, and £500,000 saved in agency fees since January 2023.

Twinings

Sophie Rogers

Talent Acquisition Specialist