Case Study: Merseyrail boosts hiring manager engagement with Pinpoint

How Merseyrail implemented an ATS hiring managers wanted to use

Merseyrail, the UK transport operator with 1,200+ employees, needed to modernize its recruitment process and employer brand. Its previous ATS was difficult to use, created a generic candidate experience, and failed to win over hiring managers, making it harder to improve candidate diversity, engagement, and reporting.

Pinpoint implemented a new ATS and careers site tailored to Merseyrail’s needs, with features like anonymization, accessibility-focused applications, centralized communication, and reporting. After a four-month rollout, hiring managers were more engaged, the new careers site was praised internally and in the local press, and 200 candidates registered through Pinpoint’s talent pipeline within three weeks of launch.

Merseyrail

Rosy Rutherford

HR Support Centre Advisor