Case Study: Blue Cross builds a more inclusive and efficient hiring process with Pinpoint

How Blue Cross built a more inclusive, connected and efficient hiring experience

Blue Cross, a UK animal welfare charity, needed a hiring system that could keep up with nationwide recruitment across clinical and non-clinical roles. Before using Pinpoint, the team relied on spreadsheets, email-based feedback, and an outdated ATS, making it hard to score candidates consistently, manage changing hiring needs, and maintain contact with promising applicants.

With Pinpoint’s ATS, scorecards, talent pools, automations, and customizable hiring stages, Blue Cross centralized candidate evaluations, created proactive pipelines for graduate vets and retail roles, and added early prompts for reasonable adjustments. Pinpoint helped reduce administrative work, improve consistency and fairness in hiring decisions, and strengthen candidate engagement, creating a more organized and inclusive recruitment process.

Blue Cross

Emma Bishop

Resourcing Manager