Case Study: Demandbase improves culture and efficiency with Pingboard

Demandbase - Customer Case Study

Demandbase, a fast-growing leader in Account-Based Marketing, was struggling to maintain its small-company culture as it expanded globally and added about 25 employees per quarter. The team was relying on clunky tools like Microsoft Visio, Excel, and Outlook to manage org charts, employee directories, and out-of-office tracking, which made onboarding harder and made it difficult for employees to keep track of new faces and responsibilities.

Pingboard implemented an employee directory, org chart, and Slack-based out-of-office/status notifications to streamline communication and visibility across the company. The solution made PTO tracking instant, improved onboarding and town halls, and helped employees quickly identify coworkers, increasing efficiency while preserving Demandbase’s culture with over 200 employees.

Demandbase

Landon Pearson

Vice-President of HR