Case Study: Illumina achieves automated, accurate complex quoting and scalable sales operations with Pierce Washington

Managing Complexity Managing Complex Quoting Through Automation

Illumina, a leading developer and manufacturer of next-generation life science tools with over $1 billion in revenue, needed to scale rapidly as manual processes—especially complex, highly configurable sales quoting—threatened revenue and customer satisfaction. Illumina engaged Pierce Washington to implement BigMachines (CPQ) and integrate quoting with their CRM and partner portal to automate approvals and produce customer-specific proposals.

Pierce Washington project-managed the BigMachines implementation, working closely with BigMachines Professional Services to deliver the solution on time and on budget. The implemented system automates complex quotes and approvals, reduces manual intervention and risk of pricing errors, and enabled Illumina to move forward with further BigMachines enhancements and a broader lead-to-cash automation program—demonstrating clear operational impact and readiness to scale.

Illumina

Jennifer Todd

Director, Commercial Business Operations