Case Study: Texas Monthly boosts social engagement with Socialflow by Piano

Texas Monthly boosts social engagement 350% with Piano

Texas Monthly, the national magazine of Texas, faced a challenge in scaling its social media efforts with a lean team. Manually composing, scheduling, and reporting on content for Facebook, Twitter, and Instagram was a time-consuming process that limited their capacity for new initiatives. They turned to the vendor Piano and its product Socialflow to automate and streamline their workflows.

By implementing Socialflow by Piano, the team automated scheduling, reporting, and link management. This solution saved 26 hours per week, allowing the social team to focus on content creation and strategy. The results included a 20% increase in post quantity and a 350% increase in engagement, with significant gains in comments and likes across their key platforms.

Texas Monthly