Case Study: Relevant Digital boosts cookieless ad targeting with Piano and ID5

Relevant Digital boosts Safari ad impressions by 100% with Piano

Relevant Digital, a provider of digital advertising technologies, faced the challenge of helping its publishing and advertising clients target audiences effectively as major browsers phased out third-party cookies. They needed a privacy-compliant solution to create standardized audience segments without relying on third-party data. They worked with vendor Piano and its Data Management Platform to address this.

By implementing ID5's universal ID solution in collaboration with Piano, Relevant Digital was able to create cookieless audience segments for ad targeting. This solution from Piano delivered significant results, including a more than 100% increase in ad impressions in Safari and a 7% uplift in ad revenue. The tests also showed a 36% increase in desktop impressions in Chrome, future-proofing their strategy for the cookieless era.

Relevant Digital