Case Study: Refinery29 streamlines social posting and boosts engagement with Socialflow from Piano

Refinery29 boosts monthly engagements by 80% with Piano

Refinery29, a premiere brand of Vice Media with a global female-oriented audience, faced a challenge in scaling and centralizing its social media workflows. With numerous international teams posting independently across over ten Facebook, Twitter, and Pinterest accounts, they needed a unified solution to streamline operations and improve post performance. They implemented the Socialflow platform from Piano to address this.

The solution from Piano, Socialflow, provided a centralized platform with auto-optimization, calendar visibility, and content recycling features. This allowed Refinery29's teams to collaborate more efficiently and optimize their posting strategy. The results included an 80% increase in average monthly engagements, a 600% boost in referral traffic on one Facebook page, and the ability to manage over 150 pieces of content posted daily across all accounts.

Refinery29