Case Study: Nexstar Media Group transforms social media operations with Piano’s Socialflow

Nexstar transitions 700 handles in 6 weeks with Piano

Nexstar Media Group, America's largest local TV and media company, faced the challenge of coordinating its massive social media operation across hundreds of stations. With hundreds of content producers publishing hundreds of thousands of messages monthly, they needed a centralized tool to simplify workflows and required a fast, seamless onboarding process. They turned to the vendor Piano and its product Socialflow for a solution.

Piano provided Nexstar with the Socialflow platform, a powerful centralized system that allowed for customized publishing, automation, and maintained security. Through a multi-touch onboarding program completed in under six weeks, Piano enabled the transition of over 1,500 users and approximately 700 social handles. Within 90 days, Nexstar was managing over 325,000 social posts monthly and saw significant performance boosts across its social footprint.

Nexstar Media Group