Case Study: Meilleurtaux drives compliant analytics and future growth with Piano Analytics

Meilleurtaux reaches 65% opt-in with Piano Analytics

Meilleurtaux, France's leading financial services marketplace, faced challenges in harmonizing data across its many acquired companies and ensuring strict data privacy compliance. Their legacy systems were incompatible, and regulatory changes demanded a reliable analytics solution that could handle sensitive customer data. They turned to the vendor Piano and implemented Piano Analytics to centralize data collection and analysis across the group.

The solution provided by Piano offered robust GDPR compliance, including a CNIL exemption and EU data storage, which was critical for Meilleurtaux's sensitive financial data. With Piano Analytics rolled out across all group sites, Meilleurtaux gained a unified view of its digital activity, enabling better campaign monitoring and a stronger data culture. This allowed the company to maintain reliable analytics with a 65% opt-in rate for cookies and secure the accurate measurement needed for performance-critical activities like A/B testing, where even a one-point increase in form completion rates translates to tens of thousands of euros in additional revenue.

Meilleurtaux