Case Study: Kathimerini achieves newsletter-driven growth with Piano

Kathimerini boosts newsletter sessions 1,400% with Piano

Kathimerini, a leading Greek daily newspaper, faced the challenge of low audience engagement due to a generic, non-personalized email newsletter strategy. To support its new digital subscription model, the publisher partnered with vendor Piano to leverage its newsletter functionalities and data analytics tools to transform this key channel for driving retention and conversion.

Using Piano's platform, Kathimerini implemented a segmented strategy featuring new thematic and premium newsletters. Personalized content was driven by user behavior data and AI recommendations, while integrated onboarding sequences nurtured both registered users and subscribers. This solution delivered exceptional results for Kathimerini, including a 25x growth in its newsletter subscriber base and a 1400% increase in newsletter-driven sessions, significantly boosting engagement and supporting subscription growth.

Kathimerini