Case Study: iNews boosts total revenue with Piano’s Dynamic Paywall and Ad Revenue Insights

iNews boosts paywall revenue 9% with Piano

iNews, a leading UK digital news brand, wanted to optimize its total revenue by aligning its subscription and advertising teams. Their challenge was to grow revenue without compromising user experience, as there were internal concerns that the paywall was negatively impacting ad revenue. To address this, iNews partnered with vendor Piano to implement its Ad Revenue Insights and Dynamic Paywall solutions.

Piano's solution provided iNews with real-time data and reporting, which demonstrated that the paywall did not harm ad revenue and fostered alignment between teams. Using the Dynamic Paywall, iNews integrated content, user, and advertising data to intelligently manage article access. This strategy resulted in a 9% increase in paywall revenue, a 28% rise in ad impressions per pageview, and a 21% growth in ad revenue per page, successfully balancing user experience with revenue growth for Piano's customer.

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