Case Study: Fortune Media triples conversions with Piano

Fortune Media triples conversions in one year with Piano

Fortune Media, a global business media organization, faced the challenge of transforming its digital presence into a premium subscription offering within a single year. This required migrating from a legacy platform, building new site infrastructure and teams from scratch, and creating a blended digital product. To achieve this, they partnered with Piano to implement a sophisticated paywall and subscription system.

Using Piano's Composer for split testing and its LtC algorithm for churn mitigation, Fortune Media simplified its complex subscription offers and checkout process to drastically reduce user friction. The solution implemented by Piano resulted in a tripling of conversions. The insights gained also allowed Fortune to adopt a sophisticated bi-modal paywall strategy, effectively managing both premium and metered content to grow their subscriber base.

Fortune Media