Case Study: Corriere della Sera reaches 384K digital subscribers with Piano

Corriere della Sera reaches 384K digital subscribers with Piano

Corriere della Sera, Italy's most-read newspaper, faced the challenge of maintaining its digital subscription growth after an initial pandemic-driven spike had normalized. To better understand its loyal readership and increase its paid conversion rate, the publication partnered with Piano Strategic Services from Piano.

The solution involved audience research and testing, which led to the implementation of an annual subscription offer and a dynamic paywall powered by Piano's Likelihood to Subscribe (LtS) model. This strategy helped Corriere della Sera become the first Italian newspaper to achieve widespread digital success, reaching 384,000 digital subscribers. Parent company RCS Media's total revenue increased by 24% to $610 million, validating the approach. Piano's platform was instrumental in driving this measurable impact.

Corriere della Sera