Case Study: Sanofi achieves a single source of truth for sales reporting with Phrazor

How Automated Reporting helped Sanofi create a Single Source of Truth to Drive Sales

Sanofi, the global pharmaceutical company, needed a faster and more consistent way to evaluate sales performance across India. Its Sales Operations team was spending a lot of time manually combining Primary Sales, Secondary Sales, Market Share, and employee performance metrics from different tools into Excel and PowerPoint reports for managers across multiple levels, which made reporting tedious and fragmented. Phrazor helped Sanofi address this challenge with automated reporting and a single source of truth for sales insights.

Phrazor integrated multiple sales reports into a centralized reporting framework that auto-generated PowerPoint outputs with charts, tables, visualizations, and dynamic commentary, then distributed them by email to managers across six divisions. The solution produced 319 integrated sales manager reports and saved 1,565 man-hours each month in report generation and circulation, while reducing the effort required to maintain a single source of truth to just 5 man-hours per month. With Phrazor, Sanofi also gained better visibility into performance, clearer recommendations, and more actionable insights for decision-making.

Sanofi