Case Study: a leading FMCG company saves time and delivers faster market share insights with Phrazor

How an FMCG company uses AI-powered actionable recommendations for Competitive Advantage

Phrazor worked with a leading FMCG company that was struggling to turn Nielsen market share data into timely, actionable insights. The market insights team spent significant time manually managing monthly MIS data, creating reports, and answering detailed questions from leadership, while the lack of personalized and granular analysis slowed decision-making and limited visibility into competitors and market trends.

Phrazor implemented AI-powered data stories for Nielsen data analysis and market share reporting, helping automate report generation and deliver more tailored insights for different stakeholders. The solution generated 2,808 reports annually across 9 category and brand reports for 26 states, saved 702 man-hours in report analysis, and cut monthly report generation time to just 3 days, giving the business faster access to recommendations and competitive intelligence.