Case Study: an MNC pharma company improves sales performance with Phrazor

An MNC Pharma Company leverages Phrazor to improve Sales Performance using Market Intelligence and Business Analytics

Phrazor worked with MNC Pharma Company, a multinational pharmaceutical business in India, to help its sales division make better use of periodic IMS Health market research data. The company was struggling with time-consuming data cleaning and preprocessing, slow reporting cycles, and reports that made it hard to spot outliers, anomalies, and emerging trends across its large sales force.

Using Phrazor’s AI-powered data stories and business analytics capabilities, the company automated report generation across brands and categories and delivered more personalized insights to sales teams and managers. Phrazor helped cut 56 man-hours per month and enabled 234 monthly reports, while reducing the lag in market evaluation and improving sales performance tracking.