Case Study: Zendesk achieves global scalability and superior localization with Phrase Localization Platform

Zendesk Empowers New Connections through Global Scalability and Superior Localization

Zendesk, a global customer service software company, needed a more scalable and transparent localization process as it expanded into around 31 languages across 160 countries. Its manual workflows and vendor-managed translations made it difficult to control translation memories, access data, and keep pace with rapid growth, prompting Zendesk to seek support from Phrase Localization Platform.

Phrase Localization Platform implemented its enterprise localization platform, along with Figma integration and Phrase Language AI for Zendesk Support, to streamline translation and enable real-time multilingual customer-agent conversations. The results included 100% visibility into localization processes, a 96% reduction in project analysis time, and more than 25% lower translation costs, while also improving quality, consistency, and scalability.

Zendesk

Yoko Drain

Senior Director of Product Globalization