Case Study: uShip achieves continuous, automated localization in 18 countries and saves months of developer time with Phrase Localization Platform

uShip ensures continuos localitazion in 18 countries

uShip, founded in 2004, is a global online transportation marketplace operating in 18 countries. To support rapid growth and new partnerships, their in-house .NET localization tool—which handled only storage and retrieval—became a bottleneck: translators relied on spreadsheets, there was no workflow modeling, poor usability, no change audit or in-app preview, and limited CI/CD integration for deploying translations.

uShip chose Phrase for its API-first, RESTful approach and fast CI/CD integration. In under three months they replaced the legacy tool, gaining explicit translator workflows, translation memory, audit trails and translator-controlled previews; translators stopped using spreadsheets, editors have much better oversight, and uShip estimates saving months of developer time while streamlining localization across markets.

uShip

Ed Vinyard

Leading Software Architect