Case Study: Memrise achieves on-time weekly releases and scalable, integrated localization with Phrase Localization Platform

Transforming a manual localization process with Phrase

Memrise is a language‑learning app used by over 40 million people in 189 countries and localizes its product into 24 languages with a distributed team of translators. Their manual, spreadsheet‑based workflow required developers to push and pull strings late in the release cycle, which made translations the bottleneck and threatened weekly releases.

By adopting Phrase, Memrise gave localization teams ownership of string management, integrated translations into iOS, Android and web build pipelines, and automated the workflow. The result: the bottleneck disappeared, weekly releases ship on time, localization scaled to support marketing, a product split (Decks) and a full rebrand, and overall efficiency improved with strong platform documentation and responsive support.

Memrise

Mario Pluzny

Localization Manager