Case Study: Tito achieves under-a-week language rollouts and rapid market expansion with Phrase Localization Platform

The fast and scalable localization solution for small teams

Tito is a design-led, Ruby on Rails–based platform for conference ticket sales (founded 2015, Dublin) that has sold over €300M in tickets and supports checkout in 17 languages. With a team of ten, Tito faced a bottleneck: localization relied on hard-to-maintain flat yml files, one engineer handling the workflow, and manual coordination with external translators, which made adding new languages slow and error-prone.

Tito adopted Phrase, importing yml files easily and ordering translations directly in-platform, which reduced turnaround to a few days and allowed new languages to go live in under a week (Icelandic being a recent example). The platform now serves as the source of truth, enables five developers to share localization duties, and has significantly accelerated Tito’s ability to expand into new markets.

Tito

Paul Campbell

Chief Executive Officer