Case Study: The Conversation reaches 66 million French users in under 10 weeks with Phrase Localization Platform

The Conversation reaches 66 million French users in under 10 weeks

The Conversation is an independent global media outlet founded in 2011 that publishes expert-driven news and analysis. When expanding into French, their monolingual Australian development team faced translating 2,000+ keys with remote translators in Paris and needed a Translation Management System that would integrate with their Ruby on Rails YAML workflow and automated build without disrupting lean development.

They selected Phrase for its API, Slack integration and YAML support, giving a centralized dashboard for real‑time collaboration and automated push/pull of strings. The French launch was completed in under 10 weeks, reaching 66 million French users, cutting process time by about 50% and reducing resources by over 50% (ongoing maintenance now handled by one developer and one translator), with deployments several times a day and translation updates within 24 hours.

The Conversation

James Healy

Technical Director